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SEO & Video Content Tips

Creating video content for your business - what are the benefits from an SEO perspective? The most important thing that you need to think about when looking at developing or creating a video for your business is to really define what kind of goals you want your videos...

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What Are Short Tail & Long Tail Keywords?

Keywords were not all created equal. This is because there are different stages in the user and buyer's process. Once we have our Avatar, we have to ascertain who it is that we're trying to attract to our product, business or service. This is going to be dependent on...

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How to Use Google My Business – Part 2

  Getting on Google My Business may have been a simple enough procedure, but there is still work to be done. There are many businesses that are content with just being listed and neglect to improve on and maximise it. Know that to be able to reach the coveted Local 3...

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How to Use Google My Business – Part 1

Created with #SmallThanks with Google - provides highlights from your Google My Business profile Google has become a big part of our daily lives. These days, we use it to not only find answers to questions, but also to search for products and services in our local...

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What Are Image Alt Tags & Why Are They Important?

Optimising your website’s content, meta tags, descriptions, headers, and sub-headers is an important part of ensuring its success with both search engines and users. But aside from making your content better, you should also optimise your images. One of the steps to...

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LinkedInLocal Comes To Wollongong

  LinkedInLocal is an idea that has been popping up all across the globe, and the purpose is to get to know the people behind the profiles and connect face-to-face.   Strengthen online communities, offline, through meaningful interactions.   What is the purpose of...

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How To Navigate SEO

  Many business owners come to me in this state. Feeling overwhelmed, confused, and like they are on the hamster wheel. Or in my case, an air balloon in a pool of water (yes, that is me).SEO can be a difficult area to get your head around, and navigate through when it...

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3 Things Your Small Business Needs To Do

It’s December – the end of yet another year. You reflect on your business and plans for 2019. You have invested your time and money in creating your website, social media profiles and email marketing campaigns to help promote your brand, product and service. How did...

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Why Digital Marketing Isn’t Set & Forget

  So, you understand the value of digital marketing and made all the necessary changes and additions when launching your website or original campaign. Did you think ‘that’s it, great I’m all done?” When creating an online presence, one very common error business...

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