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How to Use Google My Business – Part 1

Created with #SmallThanks with Google - provides highlights from your Google My Business profile Google has become a big part of our daily lives. These days, we use it to not only find answers to questions, but also to search for products and services in our local...

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What Are Image Alt Tags & Why Are They Important?

Optimising your website’s content, meta tags, descriptions, headers, and sub-headers is an important part of ensuring its success with both search engines and users. But aside from making your content better, you should also optimise your images. One of the steps to...

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LinkedInLocal Comes To Wollongong

  LinkedInLocal is an idea that has been popping up all across the globe, and the purpose is to get to know the people behind the profiles and connect face-to-face.   Strengthen online communities, offline, through meaningful interactions.   What is the purpose of...

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How To Navigate SEO

  Many business owners come to me in this state. Feeling overwhelmed, confused, and like they are on the hamster wheel. Or in my case, an air balloon in a pool of water (yes, that is me).SEO can be a difficult area to get your head around, and navigate through when it...

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3 Things Your Small Business Needs To Do

It’s December – the end of yet another year. You reflect on your business and plans for 2019. You have invested your time and money in creating your website, social media profiles and email marketing campaigns to help promote your brand, product and service. How did...

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Why Digital Marketing Isn’t Set & Forget

  So, you understand the value of digital marketing and made all the necessary changes and additions when launching your website or original campaign. Did you think ‘that’s it, great I’m all done?” When creating an online presence, one very common error business...

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How To Identify Your Online Audience Effectively

When you know who your audience is, you are able to better direct your marketing budgets and messaging to a specific group, increasing your opportunity to convert those potential customers. Whilst some may feel that this excludes you from other potential audiences,...

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Breaking Down Local Search for Small Business

  There is so much to consider when running a small business – from staffing, to product and service offerings as well as your business location. With this in mind, you also need to be aware of your competitors and having an edge or point of difference that sets you...

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Why Your Business Needs Product & User Reviews

It’s simple, product and user reviews increase conversions. They can remove doubt potential buyers may have about a product or service, and can also assist with product selection. Reviews are quickly becoming a big part of the buying process. More people use them...

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